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Symposium Theme

Buying, being and behaving in tourism, hospitality and leisure settings

Over the past decades, the study of consumer behavior has been widely integrated into the body of tourism and leisure research. A large number of researchers have been involved in an attempt to assess the relevance and to test the validity of consumer theories/models in this context.

Consumer behavior nowadays represents the major research stream in marketing as product choices and consumption are key to a better comprehension of human beings and to business success. It is not surprising then that many conferences and organisations have established a specific track on expanding the knowledge of consumer behavior in tourism and leisure.

The CPTHL (Consumer Psychology of Tourism, Hospitality, and Leisure) Symposium, launched 15 years ago, has been the first one to develop such a strong focus on consumer behavior in the field of tourism and leisure from both theoretical and practical perspectives.

After a series of 8 successful symposia held throughout the World, the Centre for Research on Consumption and Leisure (University of Namur) will host the event in 2015. We call authors and researchers to send their contributions related to any topic in line with choice, behavior and consumption in tourism, hospitality and leisure settings.

We particularly welcome paper submissions addressing issues such as:

  • laboratory and field experiments about the impacts of tourism and leisure pursuits on individuals and household preferences;
  • consumer satisfaction and/or complaining behavior involving tourism and leisure experiences;
  • cross-cultural research on the impact of core values in tourism and leisure behaviors;
  • individual and collective identity construction and expression through tourism and leisure consumption;
  • the impact of ICT developments on tourists’ decision-making and consumption processes;
  • customers/employees engagement in the hospitality and leisure industry;
  • tourist behavior in social media and interactive marketing;
  • CCT (Consumer Culture Theory) approaches for a richer understanding of tourism and leisure choices and behaviors ;
  • the role of consumers in the service-dominant logic ;
  • co-creation of value in tourism services.